Today’s preschoolers and their parents aren’t satisfied with oversized baby things or ill-fitting kid stuff -  they are a market all their own and with over 25 million of them, they demand to have products that meet their specific needs. YouthBeat, a syndicated study of kids, tweens and teens ages 6-18, brought to you by C+R Research, is now helping brands authentically understand this important segment by offering YouthBeat Jr: The Preschool Edition, a syndicated study of preschoolers ages 2-5 years old and their parents. 


YouthBeat Jr. provides sound statistics on a long list of topics related to the real lives of preschoolers and their parents:

  • Parenting styles, attitudes and choices
  • Education
  • Food and beverages
  • Toys and play
  • Information sources
  • Technology and devices
  • Media and entertainment
  • Personal care and health
  • Shopping and spending

YouthBeat Jr. fields two online surveys a year among a nationally representative sample of both moms and dads of kids ages 2-5 years old.


Like YouthBeat, YouthBeat Jr. includes reports compiled in a variety of ways to meet the diverse needs of program developers, marketers, planners and researchers.

In addition to direct access to data, YouthBeat Jr. provides clients with on-going consultation and reports rich with insights and implications on the preschool market. An annual subscription consists of:

  • Bi-annual publication of banners with all data cross-tabbed by child age, parent age, gender, and ethnicity
  • A comprehensive resource deck with every question in our study charted for easy use in your own presentations
  • An annual report and presentation that includes the “story” of the year for preschoolers, along with case studies of powerful preschool brands
  • On-going access to our YouthBeat experts, with academic credentials and applied experience in the preschool space

To order your subscription of YouthBeat Jr. or to learn more, please contact Mary McIlrath by email at or call 312.828.9200.