six untruths

View the 'Six Un-truths of Today's Youth' Article

At YouthBeat, we pride ourselves on keeping our eye on the prize…And in our case, that prize is something that we hope you treasure too – it’s that insight that helps you re-think, re-frame or re-invent your business, brand, product or organization to be better in line with the authentic needs of youth and their families. For us, it’s about making sure we check our gut with numbers, and that we keep the big picture in focus, even as we look to nuanced and detailed findings for inspiration and enlightenment. And it means that, occasionally, we need to bash some of the myths that you might have heard about youth today.