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Shatter the Six Un-truths of Today's Youth
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"6 Un-truth's of Today's Youth"
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Releases
YouthBeat Finds Texting, not Talking, Is How Tweens, Teens Prefer to Stay in Touch (January 2011)
YouthBeat Survey: Youth Happy with How They Look - Kind Of (November 2010)
Back to School Represents a Fresh Start for Many, YouthBeat Finds (August 2010)
Next Evolution of YouthBeat Includes Time Capsule TV (August 2010)
Computers Turn Summer Vacation "Inside" Out, YouthBeat Survey Shows (June 2010)
YouthBeat Moves from Syndication to Youth Insights Service (April 2010)
C&R Research's YouthBeat Services Expands Social Media Efforts via Multiple Channels (April 2010)
Moms Take Dads Off The Hook for Mother's Day, but Kids...Not So Much (April 2010)
Amy Henry Joins C&R Research; Heads YouthBeat Division
(March 2010)
Relax, Last-Minute Shoppers: Kids Love Gift Cards, Cash (December 2009)
Youth Purchases Swayed by Brands' Support of Causes, YouthBeat Report Finds (October 2009)
Economy Increasingly Concerns Young People, New YouthBeat Report Finds (August 2009)
C&R Research's New YouthBeat® Product Launched - A Continuous Pulse of Attitudes and Behaviors of Kids, Tweens and Teens (May 2009)
Bylined Articles
Ethnic Youth Marketing By Amy Henry (2010)
Qualitatitive Panels By Sharon Seidler (2010)
Making the Mom Connection By Mary McIlrath (2010)
Find a Cause, Show Real Commitment When Marketing to Youth By Brenda Hurley (2009)
Marketing to Youth As an Art...And a Science By Paul Metz (2009)
Clips
Quirk's Marketing Research (May 2010) "A New Spin on Traditional Focus Groups"
Quirk's Marketing Research (April 2010) "Reaching them where they are"
Philadelphia Inquirer (April 2010) "New phones mean more children online."
MediaPost.com (March 2010) "Making the Connection"
SmartMoney.com (March 2010) "New Ways to Track Your Kids" CTAM Report Finds That 77 Percent of Senior Citizens Shop Online."
ChicagoParent.com (Jan. 2010) "Survey: Kids support causes they believe in
Examiner.com (Dec. 2009) "Youth Survey Says: 'give the kids cash or gift cards for the holidays'"
International Super Market News (Dec. 2009) "Gift Cards Increase in Popularity Amoung the Young"
Reuters.com (Dec. 2009) "Check Out Line: Gimme, gimme. gimme cash!!"
MediaPost.com (Dec. 2009) "Take Them Out to the Old Ballgame"
MediaPost.com (Oct. 2009) "Engage: Teens: Find a Cause; Show Real Commitment"
MarketinProfs.com (Sept. 2009) "Marketing to Youth"
NewsBlaze.com (August 2009) "Economy Concerns Young People"
Shopper Marketing (August 2009) "Marketing to Youth"
All About ROI (July 2009) "How's Your Tweenspeak"