YouthBeat surveys the opinions of nearly 5,000 kids, tweens and teens every month, providing unrivaled sampling depth. YouthBeat also includes the perspective of parents to identify how the opinions of youth and their parents align ... or conflict.
YouthBeat's twelve topical modules are fielded every month to matched cohorts of U.S. kids, tweens and teens. Unlike other reports that conduct surveys only two or three times per year, YouthBeat can track youth behavior and opinions both seasonally and semi-annually. Our continuous interviewing schedule tracks trends as they emerge, grow, and eventually decline - you won't be left marketing against a trend that has run its course or miss one that's just becoming hot.