Now that it’s over, it seems the right time to reflect upon the first season of Masterchef Junior Fox’s reality competition show might seem like an unexpected winner to some, but we could have predicted its power. In our second issue of the YouthBeat TrendSpotter, we listed “Kid Cuisine” as a sign of the times. We know that this cohort of youth have grown up with a greater interest in food than any before them. They are exposed to more cuisines, groomed with more refined palettes, and are increasingly indoctrinated that quality matters much more than quantity.
Still, when we saw Masterchef Junior heavily promoted on our On Demand menus, we were skeptical. Right before Masterchef Junior first aired, Rachel Ray and Guy Fieri hosted young chefs for a special episode of their own reality show, Rachael vs. Guy: Kids Cook-Off. The results were hardly appetizing. We love kids of all kinds, but these young chefs preened for the camera. They seemed skilled, for sure, but they didn’t seem comparable to adults (and before Masterchef Junior, would we have expected them to be?). These young reality chefs seemed too contrived for kids to care about, and yet not interesting enough to engage adults. We were left feeling like we’d been hooked by a gimmick, with kids dangled as the bait.
But, perhaps due to professional integrity more than authentic interest, we tuned in for Masterchef Junior. We were on the lookout for the typical kid-in-adult-context pitfalls. Would they be overly precocious? Think National Spelling Bee, which we love once a year, but in weekly doses! Being out-spelled by a 12 year old is one thing, but how many adults would tune in to be “food-shamed”? And on the flipside, we feared the cloyingly sweet children that sometimes appear in shows made for adults but about kids. But the third possibility was truly the most terrifying: Gordon Ramsey of a show called Hell’s Kitchen would be a judge.
The result: a pleasant surprise. So what made this morsel a meal that “tastes like more”?
- Humble Pie. Time Magazine writer, James Poniewozik, contributed his list of five reasons why Masterchef Junior worked to the pile of rave reviews from critics. We’d like to borrow one of his sentiments here. In a culture in which adults often steal and stay in the spotlight based on bad behavior (MasterChef, Real Housewives of Anywhere, NFL bullies), we have come to expect shows studded with bullies. But in Masterchef Junior, even Gordon Ramsey minds his manners. More than that – he’s nice. All three judges are. And, there’s nothing more entertaining than watching someone who is sour turn sweet. All three judges treat the contestants with more than professional respect – they treat them like their children.
- Taking the Cake. It’s not an easy task to create a show in which the coaches are kind, but the competition is still sharp. And that’s what happens here. These kids come to cook, and the stakes are high – $100,000 for the winner. Not to mention a trophy, and we know how kids love trophies! But in Masterchef Junior, the challenges are real and the strategizing significant. One player has a “target” on his back throughout the competition, yet his cast mates continue to support and comfort him when his cake comes out less ideal than planned. This kind of drama makes for great co-viewing, as parents and youth get caught up in the competition.
- Kids’ Cup of Tea. One of the reasons why watching a program that subjects kids and tweens to such intense competition is something we can bear is that it’s crystal clear that these kids love it. They are engaged in what psychologist Mihaly Czikscentmihalyi refers to as “flow”: (to paraphrase) the experience of being so thoroughly immersed in an activity or pursuit that you lose all track of time. The youth participating in Masterchef Junior are clearly not just there because mom and dad signed them up. They are invested and intrinsically motivated in a way that allows them (and us) to tolerate critiques – because they are committed to mastery and perfection. Because this passion is theirs, we want to see where they take it. Their enthusiasm for their work is contagious, and it’s one of the keys to Masterchef Junior’s success.
- Surviving Spilled Milk. Even these culinary wizards make mistakes. Alexander, the series star right from the onset, mistakes sugar for flour. Parents and other adults suddenly feel less inadequate. As in adult competition shows, even the best and the brightest miscalculate, overreach, overcomplicate or underestimate sometimes. But what makes it different watching these kids is that we know how hard it is, and how important it is to foster resilience in youth. It’s the difference between successful, healthy children and those who are not, according to most psychologists. Call it bounce-back, GRIT, or even “Fishful Thinking” (as the Goldfish brand has), but however you label it, you know it when you see it. These kids not only recover, but they do so with determination, tenacity, and grace. We love these “characters” not only because they can cook – but because they keep going when it gets hot in the kitchen.
- Eating their Hearts Out. Finally, in a culture in which the relationship between kids and food has often been demonized, this show suggests that there’s a new way to frame it. Sure, kids are often known to gain joy from “junk” food, to indulge in insufficient fuel, but Masterchef Junior considers another possibility – can kids learn to love and respect food? Certainly, not every kid will become a foodie (no more than every adult has). Many critics of the show noted an over-representation of kids from California and New York City among the cast. But this show also makes it possible that kids might care about food. Perhaps giving them a bit more credit and some skills in the kitchen could help them get more curious about foods of all types (even the healthy stuff).
When it comes to this kids’ competition show, we suggest indulging, but also incorporating the lessons learned into the brands, products and content that you serve up to youth.