YouthBeat Celebrates Moms!

Posted by Mary McIlrath on Fri, May 12, 2017 @ 03:53 PM

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The more things change, the more they stay the same.  Moms today are forging a path in a world very different from the one in which they were raised.  And at the same time, some maternal practices and principles are eternal.

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Girl power!  Momming involves a series of decisions that span the mundane (do they HAVE to match their socks?) to the pivotal (which high school will they attend?).  Most moms are at peace with the way they handle them.



Compared to prior generations, today’s moms are less “helicopter” and more “Om.” They exhale, let go of the small things, and focus on what’s really important in raising their children.



For her grade-schoolers and middle-schoolers, mom’s most important goal is teaching them to be decent human beings.  It’s the hardest thing she has to do, but well worth the toil.Mothers Day_infographic elements_4.png


The Mommy Wars aren’t completely over.  That said, girlfriends will cut each other some slack because they know parenting can be such a challenge today.

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Be it comic books, TV, or the Internet, media has always spurred adult worry about children becoming addicted or ill-influenced.  Most of today’s moms aren’t too worried, but some carry a glimmer of doubt.

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Tags: parenting, parents, mom, kids tweens teens

In the Era of Millennials and Stay-at-Home Dads, Has Parenting Fundamentally Changed?

Posted by Mary McIlrath on Tue, Aug 30, 2016 @ 10:14 AM

In an homage to modern dads, on Father’s Day this past June, Chicago columnist Heidi Stevens called out the softer, more caring adults that are portrayed in the media today. In this, she compared them to the fondly remembered, but not as nice portrayal of adult relationships of 80s and 90s movies. That got us thinking: how is “real” parenting different now?

Certainly, demographics have shifted across a generation. Pew Research data shows that dads are increasingly stay-at-home caregivers, and less likely to be the sole source of household income.  Of preschool dads in our sample, 5% are stay-at-home dads. Even when dads work outside the home, they’re responsible for more traditional child caregiving tasks than ever before. Our YouthBeat data shows that more than half of our preschool dads report being involved either “somewhat” or “very much” in the daily activities of their children’s lives; in everything from shopping for children’s clothes to communicating with a school/daycare to planning children’s birthday parties.*

Most of these preschool parents are Millennials. In our YouthBeat data, half of Millennial moms and dads with children in 1st-4th grades said they feel that their parenting style is different from their own parents’ approach to raising children.** Though, interestingly, while 75% of Millennial parents feel that it’s much harder to be a parent today than it was in the past, this is less than those who felt that way four years ago (83%)***. So is parenting, then, getting a little easier?

Not so fast.  We’re seeing a few other things come into play that could explain this shift:

  1. Millennial parents’ kids are more connected to them than ever. Parents of all ages routinely say that they give their child their first cell phone so that the child can be reachable. This gives parents peace of mind in a child’s well-being, for the low, low price of a family cell phone plan.
  2. Millennials approach their parenting with a sense of humor. Just follow #parentingfail, or watch Jimmy Fallon to see how parents today poke fun at the ridiculousness of daily family life. And they’ve given advertisers permission to laugh along with them. For a cute take on how this occurs, check out the Halos spot where the girl whose parents ran out found her little brother duct taped to the wall.
  3. Technology offers parenting aids that simply weren’t available even four years ago. There is Amazon Prime Now, Uber Eats, and Netflix Kids, just to name a few. While some Millennial parents are worried about the dangers of technology and connection for their kids, the tradeoff is that they offer convenience that can offset those drawbacks.

So who’s raising our country’s kids today? It’s a very different mix than it was a generation ago. It’s more male; it’s more connected, and it sees challenges, but it has a sense of humor about the most important job in the world.

In this environment, smart brands are the ones who offer not just another product or app—but a way to bring families together for quality time, save some of the scarce resource of time that parents have to hang out with their kids, or give everyone a good belly laugh together.

*Source: YouthBeat, Jr., Spring 2016
**Source: YouthBeat, Total Year 2015
***Source: YouthBeat, Total Year 2011

Tags: millennials, parents, parenting, dad, kids, kids tweens teens, kids tweens teens market research

What’s the Power in Parentology?

Posted by Amy Henry on Tue, Apr 08, 2014 @ 03:50 PM

ParentologyToday’s parents have more information than ever about parenting; but that might be part of the problem. At least according to Dalton Conley, author of Parentology: Everything You Wanted to Know About The Science of Raising Kids But Were Too Exhausted to Ask. Despite the sub-title of his book, and the blurbs on the back cover from Tiger Mom’s Amy Chua, and Bringing Up Bebe author Pamela Druckerman, Conley doesn’t necessarily intend to add to the long shelf of self-help books. (In fact, he points out the “one” place where he agrees with Chua in his book, suggesting he doesn’t, in most cases, and he identifies himself as more of an “Italian papa” than a French mere.) Instead, he promotes and chronicles a “new” approach to parenting: “parentology.” While he is a sociologist by training, and does tap into some of the key, recent texts in that field (see our blog post on one of his cited works, Annette Lareau’s Unequal Childhoods), he suggests his parenting journey is one based more on improvisation. Conley outlines three components of the parentology philosophy of “highly engaged child-rearing”:

  1. Accesses all relevant research
  2. Makes a practice of constantly weighing said research against one’s own experience and common sense
  3. Invents unique methodologies on the fly and fearlessly carries them out in order to test creative hypotheses about best practices for one’s own particular offspring

As antonyms to parentology, Conley lists: “Old-world parenting, traditional parenting, textbook parenting, tiger mothering, and bring up bebe.”   

Conley’s genre-bending book reads more like a memoir than a parenting manual. And as the former Dean of NYU, a sociologist by training, and a New York City dad, his story is hardly representative of those of that imaginary “typical” parent that marketers and researchers so often rely on for “authentic” insight.

So what does a book like this help us know or understand about parents or their kids that they’re raising today?

  1. They seek out research. Sure, most parents aren’t consulting social science journals – and wouldn’t necessarily know where to look if they did – but they do have more and more “research” at their fingertips. Instead of googling a second opinion, Conley seeks out experts in the relevant field.
  2. They recognize research’s limits. Even the most academically-inclined among us must admit that the research doesn’t reveal magic bullets when it comes to parenting or to understanding kids. Conley’s journey manifests a reality that many students come to know: just when you thought one theory held the key to your conundrum, another theorist or study counters it. This doesn’t suggest that there’s no point in consulting studies and experts. But it does suggest that the search for the holy grail of putting an infant to bed with ease, potty training, college applications, etc. just doesn’t exist. And most parents come to the realization, much like Conley does, that at some point your gut really matters.
  3. They know that kids are messy-- I mean unique. We admit it – most kids aren’t reading the same textbooks we are. They don’t often fit into neat developmental models, and while it’s incredibly satisfying when these theories help us predict or explain something we see in the world, the truth is that most kids are messy. There, we said it. They fail to comply with the “rules” that experts purport. Or worse, they play fair for one or two days, or maybe even a year, and then they defy their parents by growing, changing and evolving in directions that are sometimes unpredictable. Parents know this. Marketers reluctantly admit this.
  4. They have to laugh. Conley reminds us that part of parenting resilience must include a sense of humor. It’s not only important to laugh with your kids, but to sometimes take great joy and find the kind of humor that you can’t find on any screen in the ridiculousness that is sometimes childhood (and parenthood). We think Conley’s work works because it doesn’t slip into cynicism or snark (except when it does), but rather maintains the loving, knowing tone of a father who has failed as often as he succeeded and kids who make the world complex more often than they simplify it.

We think these are attributes that many of today’s parents – especially Millennial moms and dads – share. And we wonder if “parentology” might not be an approach to parenting with more longevity than the methods that have made it to the mainstream in the past few years.

Tags: youth research, play, parents, parenting

5 Ideas from the Elf on the Shelf

Posted by Amy Henry on Fri, Dec 06, 2013 @ 12:57 PM

Just after Thanksgiving this year, many households around the country welcomed a houseguest. It wasn’t an aunt or uncle from across the country. It wasn’t a college friend with their kids in tow. It was an Elf. And he showed up on a shelf.

Elf on the ShelfThe Elf on the Shelf tradition can be traced back to 2004, but has taken hold in households as if it had been around for decades. For the uninitiated, the Elf on the Shelf (whose story has been told through a self-published book written by mother and daughter team Carol Aebersold and Chanda Bell, and later turned into a holiday TV special) serves as Santa’s special envoy in the homes (and increasingly in the classrooms) of children everywhere. The Elf, assigned to the child, watches on Santa’s behalf, eager to catch good behavior or naughtiness! The child gets to name the Elf, but beyond that, the Elf decides where he’ll appear each morning. These Elves can get pretty creative, as shown in this video featuring the 125 best Elf ideas. We think there are lessons to learn from this phenomenon, which returned youth’s attention to the magic of the season just at a time when the getting of gifts often garners more attention than showing Santa you’re “good.”

  1. Don’t underestimate the power of surprise. While the Elf on the Shelf might have been compelling as Santa’s steadfast seer, he matters more because he’s “new” each day. Consider ways to keep the surprise and delight into your everyday offerings.
  2. Remember the power of being good. Young kids are obsessed with the rules, and interested in good versus bad. But often, this timeless trope is twisted – we forget that children want recognition for their good behavior as much as they seek to avoid getting in trouble for the bad. Find ways for your brand to catch them acting their best behavior. See Sprout’s wonderful campaign for kindness as an example.
  3. Keep it simple. With promotions in general, complexity is sometime mistaken for depth. The Elf on the Shelf premise might have meaning, but it does it through the most basic of mechanisms. Make sure your own “events” make participation and the pay-off as easy as possible.
  4. Build on existing traditions. The Elf on the Shelf may have been a novel idea, but it leveraged the legends of elves, Santa and the naughty list to keep the communication simple, and to ensure a place in the home during the holidays.  
  5. Get parents in on the action. While we don’t necessarily have an inside track on elves’ criteria for choosing their holiday homes, we can imagine that they prefer the ones where parents get involved in the fun. Remember to make your promotions not simply parent-friendly, but make them exciting and enjoyable for mom and dad.

Tags: play, family, holiday, parenting

Rethinking Intergenerational Influence

Posted by Amy Henry on Thu, Oct 17, 2013 @ 10:56 AM

GrandparentsPick up any book for young children that include a reference to or visual of a grandparent, and you’re likely to see a sight unfamiliar to most youth of this generation. The days of the truly elderly grandma, who dons her apron all day and ricks the day away in quiet acceptance of old age are long gone. Many of today’s kids, tweens and teens have grandparents who struggle with the name “grandma” or “grandpa,” opting for sassier monikers to describe their relationship to their children’s children. Many Millennials and their younger counterparts know “grands” as folks who are fully engaged in work or their personal passions or travel. Many see their grandparents running or walking races, staying socially active and fully participating in life. In fact, for some youth, grandparents seem to have a much younger outlook on life than their own parents!

But when we think about the role that grandparents play in youth’s lives, we still tend to think of them as transmitters of tales from the past, or conveyors of fairly conventional life wisdom. It seems as though the kind of influence we attribute to grandparents hasn’t caught up with the way they really live and look at the world right now. Last week, we heard this story on NPR’s Story Corps (collected by Story Corps, an independent nonprofit organization whose mission is to provide Americans of all backgrounds and beliefs with the opportunity to record, share, and preserve the stories of our lives) and it reminded us of the way grandparents are and have been reframing their role from authoritative elder to trusted confidant. This tale, told by an adult grandson, describes his grandmother as his partner in crime – someone who would go on adventures with him, not simply warn him of their dangers or wait to hear his recap. He suggests that he didn’t always know where he fit in with the world – he felt like an outsider – and somehow it was his grandmother who (an outsider herself) made him feel like he “fit.”

Like this grandmother, today’s grandparents are sometimes more prepared to play than parent. In a world dominated by devices, they sometimes surprise and delight by bringing offline activities to their offspring’s homes. They are increasingly aware that their value doesn’t come from advising parents about the proper way to do things, but rather providing a break – for parents and for kids – from their daily routines. And for brands and retailers, grandparents represent not only a link to the past, but sometimes, the most forward thinking consumers in the lives of youth.

Tags: family, Youth, grandparents, culture, parenting

Great Kid, Tween and Teen Experiences: Lessons from a Summer Vacation

Posted by Amy Henry on Wed, Jun 26, 2013 @ 01:40 PM

Last week, I took a family vacation with my husband and two sons. I managed to abandon my email and phone for seven surreal days, but couldn’t keep my YouthBeat hat completely off! This family-focused resort revealed more than a few lessons on how to create great family experiences that cater to kids, tweens, teens and parents alike.   Family Travel

  1. Make them work! Okay, this might not sound like part of the formula for a great vacation, but it’s an element of the family experience that is often overlooked. Many of the most fun moments parents and kids spend together involve a little bit of risk and a few tough challenges – that great white water rafting trip, the time your family dressed up in funny costumes and won a prize, or a ride on a zipline or a swing on a trapeze. Great family experiences are often centered around constructive competition, fearless feats and valiant victories. When families push themselves together, they grow together. Do your products or experiences promote productive fun?
  2. Give each their own. Each family has their own unique equation that constitutes the correct mix of “parent only” time and “all together” time. Great family resorts offer options. Kids, tweens or teens can check in at the “kid club” but also engage in family game night. A movie under the stars can be the perfect time for bonding or a chance for parents to leave their little ones with their friends in their PJs. Parents can take pilates while tweens take part in beach Olympics. This sense of choosing when to be together, with breaks for personal passions make family vacations (and experiences) feel fulfilling for all involved. And keep in mind that a great family moment sometimes involves other families! Most often, great family vacations involve meeting kids, tweens or teens from somewhere new. They can involve socializing for parents, too.  So don’t think that families only want to focus on each other when they’ve opted in for an all-together event. Do your all-family spaces encourage mingling? Would your customers expect to find like-minded moms and dads in their midsts?
  3. Stay silly! Let’s face it – families are funny! And when it comes to all-age vacations, it’s pretty tough to capture “cool” in a way that feels right for kids, tweens and teens. But even while humor differs with age and gender, creating an environment where youth and families feel free to be silly is a surefire way to keep the mood light and to bridge the generation gap. The same holds for family brands. Families are much more likely to understand that getting together can be goofy. And it’s a relief to release parents and youth from their need to look like they have their act together – especially when they’re on an escape from the everyday. Do your all family experiences or products act as outlets for silliness?
  4. Celebrate youth realities, not fantasies. Of course, family vacations can and should be the stuff of dreams – pristine beaches, characters come to life, etc. But the best family experiences are ones that meet kids, tweens and teens where they are. In other words, they don’t try to convert them or counter their natural tendencies. Making the teen club a lounge off the beaten path makes more sense than insisting that adolescents acclimate to adult spaces. Giving kids breaks versus wondering why they can’t keep up. And eliminating waiting and lines whenever possible keeps kids coming back for more. Are there ways to make your space feel more understanding of youth? Are you hiring people who embrace the quirks and foibles of real kids, tweens and teens, or simply hope they are someone that they’re not?
  5. Make it healthy – with a dose of sprinkles! The old model of family fun had parents and youth indulging with reckless abandon – eating without inhibition, lounging versus lunging. But today’s fit families (featured in our June/July/August issue of the YouthBeat TrendSpotter) are most satisfied when they can feel good about their good times. That might mean getting a workout while they get moving with their families. Or finding food that makes them happy and healthy at the same time. And finally, it can mean giving back while getting to enjoy a new place. Even the most indulgent experiences can leave kids and families feeling better at the end. Are there ways to build your fun family experiences on the foundation of mental, physical or spiritual fitness?

Wherever your family spends the summer, enjoy! And tell us what lessons you’ve learned from quality time away with the kids!

Tags: Education, play, outside, free time, kids tweens teens, culture, parenting

5 Favorites from Toy Fair

Posted by Amy Henry on Tue, Feb 19, 2013 @ 03:13 PM

In between sessions at the 2013 Digital Kids conference, we got a chance to browse the aisles of Toy Fair. Among the many aisles, a few products, brands and “experiences” stood out to us. Not every idea is new, and we’re not sure all five of these have staying power (in their current form), but they did seem inspired by insights that we’ve seen to be true among youth and parents in the past year…

  1. Oyo Sportstoys Inc.’s minifigures make due without a memorable name, and with a look that’s shockingly similar to LEGO figurines. But these collectible sports figures tap into a few simple youth truths. These posable replicas of pro sports players work with LEGO construction sets, but also feature bendable knees and arms that allow for “realistic” sports play. Minifigures simultaneously serve as sports souvenirs, with limited runs of some players coming in collectible packaging, and as playthings. What better combination for a tween boy who might appreciate the ritual of assembling his personal dream team, but who wants to make more use of his collectibles than the display case allows? Our favorite move? Minor League team players produced in selected markets. Increasingly, Minor League is the way kids are getting exposed to pro ball, and kids will relish bringing the hometown hero together with their favorite all stars.Little Partners Learning Tower
  2. Little Partners has taken the independence-instilling “Learning Tower” one step further, turning it from a work center/stool to a play house. Their Learning Tower Playhouse Kits prolong the life of a product that’s become a standby in the homes of toddlers and preschoolers whose parents seek to promote participation in everyday chores. At a high price point, the Learning Tower might seem a luxurious short-term investment. But with the promise that a simple shell can turn it from a give-away to a new way to play, Learning Tower has given parents another product to buy, while simultaneously making moms and dads feel like they got their money’s worth.
  3. made its debut at the Toy Fair with a toy experience (as the New York Times described it) that puts production and design into kids’ hands. Kids submit a sketch, and within 3 days, the sketch is turned into a plush that brings their fantastic ideas to fruition. The price point is high - $149 – and the focus on plush, while practical, might limit the lifespan of this service (as older kids and boys in particular gravitate towards tech-driven products), but the gifting potential seems powerful. One watchout: even the most precocious kids might feel the pressure turned on when faced with the chance to choose the one product that would get plushified!
  4. Slacklines by Gibbons has been around for a few years (see this video demo from Toy Fair 2010), but perhaps this compelling idea’s time has come? With trampoline-like products getting a makeover (think less danger, more design) and ziplines available for installation in the backyard, it seems like this tightrope fits right into the cultural zeitgeist. Following quasi-fitness trends like planking, it seems like Slacklines are primed to cultivate a quirky following. Will they take on among teens or tweens? Hard to tell. But turning fitness into fun feels right in line with the wants and needs of this cohort and their parents.
  5. Finally, in a sea of licensed and property-based products, it’s hard for these me-toos to stand out. But the Monsters University showcased a number of new products tied into the upcoming release of Monsters University.  Getting to dress up like your favorite character might not be new, but bringing technology together with time-tested play patterns is worth noting. In this case, higher tech design gives kids more control, which we think is the right formula for fun.

What were your Toy Fair favorites? Let us know!

Tags: Education, youth research, conference, Youth, free time, parenting

What Makes LEGO® Likable

Posted by Amy Henry on Tue, Feb 05, 2013 @ 01:07 PM

When we think about brands that get it right with youth, we can’t help but think LEGO®. We’ve highlighted the lessons to be learned from looking closely at the LEGO® brand in numerous webinars and conference presentations. And we continue to admire the brand’s moves, and marvel in its appetite for reinvention.

Lego NinjagoBut beyond LEGO®’s strategy, there’s something that the brand just gets right when it comes to kids. Many brands could partner with Star Wars and see a spike, but what does LEGO® bring to their partnerships that make them so salient? Many brands have taken offline equities to the homeland of the digital natives with success. And recently, more and more brands have managed to matter to multiple age segments (a difficult task, although one that seems more accessible than ever). What makes LEGO® so likable not only sheds light on the LEGO® brand essence, but also on some undeniable truths about youth… 

  1. LEGO makes edge accessible. The plotline: A team of Ninjas engage in an epic battle to defeat Lord Garmadon, the embodiment of underworld evil, and a group of scale-laden serpents. Too scary for kids? Not when the characters look like LEGO®s! Whether it’s making menacing characters more comfortable to watch, putting pre-teen properties in a format that kids can embrace, or making play patterns (like the battles of Beyblades) in a slightly more benign form (Ninjago’s line of Spinjitzu Spinners), LEGO® makes exploring a bit safer.
  2. LEGO leverages the cute and the cool. Just when traditional toys take a backseat to digital doings, LEGO likability seems to rise. Boys, in particular, find solace in the systematizing play, to go along with systematizing brains, that LEGO® owns. With a look and style that feels quirky but not risky, LEGO® lets boys keep their toys in tow without losing face. LEGO® Friends, a new line from the brand designed to engage girls, lets girls continue to play Polly Pockets without feeling like she’s lingering for too long in childhood. The over-the-top cuteness of LEGO® figures, in particular, elevates them beyond babyish to a kind of cool that have helped brands like Hello Kitty keep their kid audience long after they outgrow baby dolls and stuffed animals. “Cute” might not be a concept that we associate with boys, but deep down , there might be something sweet and silly that LEGO® lets them express. 
  3. LEGO® makes little look big. Like kids, LEGO®s are the little things that feel big (or sometimes want to!). Their small stature, juxtaposed with the grand adventures they go on, make for visually arresting images, and somewhere along the way, the idea that these little figures can steer ships, fight aliens, and stop bankrobbers feels believable. With size and strength taken out of the mix, characters can be judged by who they are and what they do, not their age or size – a kid fantasy come true.
  4. LEGO® puts play in place. When LEGO® partners with a property, that property doubles its play value. No longer do products simply promote reenactment of storylines; instead, they facilitate story creation. LEGO® play invites improvisation in a way that a standard play set can’t, letting kids bring themselves to play versus letting the toy lead the way. LEGO®s let kids feel ownership of these properties, not just participants in stories that someone else has written.
  5. LEGO® pleases parents. Finally, LEGO®s have evolved, but still look pretty familiar to parents who grew up building with those little bricks. LEGO®s not only gets kids their moms’ and dads’ seal of approval, but it also gets them on the floor or sitting side-by-side with their sons and daughters, allowing them to play architect, builder, designer and artist. Few other playthings invite parent participation like LEGO®s do. And for this generation of youth, parent approval puts brands at the top of their lists.

Tags: Gaming, superheroes, kids tweens teens, TV, culture, parenting

Rediscovering Parenting Power

Posted by Amy Henry on Tue, Jan 29, 2013 @ 09:31 AM

Portraits of parenting (effective or ineffective) almost always involve some indication of who holds the reins in their relationship. Successful parenting might have once looked like a mom or dad who is obeyed. More recently, the powerful parent is a positive one – a mother or father who can get what they want without raising their voice, or even saying “no.” And more and more parenting ads position the truly powerful parent as one who is willing to relinquish control to their kids. In other words, a truly in control mom or dad makes their child feel like they’re in charge.

Perhaps it’s the promotion of kinder, gentler parenting, or the modern mothering mandate that it’s all about the kids that have led to a (somewhat) recent deluge of depictions of dads and moms who parent with pride (and a healthy dose of humor). Millennials are often described as a cohort whose parents told them they were stars right from the start…So is it any surprise that today’s parents who are Millennials, and those who parent Millennials, have put parenting back in what might seem to be its rightful place? Today’s parents prefer to promote an image of parenting that shows them strutting, even when they’re stressing, and keeping it real even when they’re riding in a minivan.

Swagger WagonFirst, the soundtrack of parenting today is more rap than nursery rhyme. Rather than retreating when times get tough, parents play a pep talk on YouTube! Subaru started this trend with their ad for the Sienna SE, affectionately referred to as the “Swagger Wagon” by the mini-van driving mom and dad who star in their spot. This duo defies notions of proper parenting by breaking all the rules, and following their own, despite giving in to the inevitable need for a vehicle that prioritizes volume over vroom. While dad does ask, “where my kids at” in a funny moment in which dads’ casualness turns to momentary concern, this spot and song stay watchable because they show parents who clearly keep the kids in the picture, but haven’t fully given up on their adult aesthetics.

Fiat U.K. made media waves recently with its Gangsta Rap, in which a stressed out mum describes the sometimes grim reality of her “Mother-hood.” The psychology lives close to the surface – when babies scream, cereal spills, or, as she notes, “work and home is a mental combination” – mom doesn’t meltdown. She gets gangster. And she doesn’t give in, she shows off.

And parent pep talks aren’t just for moms. The most recent viral video that position parents as real and righteous at the same time came from a stay-at-home dad.

He’s daddy and he knows it.  This dad doesn’t cope, he controls. Today’s parents see themselves as superheroes. But these superheroes aren’t the shiny, one-dimensional kind that we’ve seen on screen in the past. Instead, they are the flawed figures, who feel conflicted and challenged and committed to their mission, all at the same time. They have back stories and pasts (they were once real people!) and they expect to be acknowledged for it. At the same time, they’ve undergone a transformation. Like any good superhero, they’re hoping to be seen not as being weakened by the loss of their “regular” self, but to be embraced for the resilient and resourceful stars they are now.  

Tags: advertisment, mom, family, dad, TV, youth media, parenting

Just a Few Words

Posted by Amy Henry on Mon, Dec 17, 2012 @ 01:09 PM

We, like all of you, are simply heartbroken over Friday’s tragedy at Sandy Hook Elementary School. We send our love and hope to the families and community affected by this event. The link below offers guidance and resources for talking to children about school shootings in particular and for dealing with stress and anxiety:

The Team at YouthBeat

Tags: Education, kids tweens teens, parenting