Where is the Magic in Childhood?

Posted by Amy Henry on Tue, Apr 22, 2014 @ 11:55 AM

A few days ago, Bunmi Laditan, author and mommy blogger, wrote a piece on the magic of childhood.  Laditan argues that parents should stop trying to create magical moments for their children and tone down extravagant gifts, decorations, and bedrooms.  She's not saying that parents shouldn't spend quality time with their children or create fun moments, childhood, Laditan argues, is alreadChildhood Magicy a magical time so why do parents feel the need to construct larger-than-life magical moments?

While Bunmi’s point-of-view seems to buck the tide of Millennial moms and dads committed to creating the kind of cherished childhood that they never really had themselves (think princesses actually coming to your kids’ birthday parties instead of princesses that simply populate their plates!), we do think she makes an important point about children more than about moms.

Laditan points out that children can find almost anything magical.  Childhood is filled with moments of fascination and delight that parents have very little control over:  seeing your first snowfall, meeting your first friend in school, finding something to be passionate about (if only for a few minutes).  Even when kids are given an engaging game or offered an over-the-top toy, they often play on their own terms. 

It’s clear that kids can create their own magic, but perhaps even more importantly, they should.  Being presented with a magical moments is exciting, but discovering and owning it feels even better.  The experience of finding magic in unexpected places inspires kids to experiment and take risks. And for marketers and content creators, watching how and where they experience magic is as important as knowing what it is.

The notion of leaving a little bit for kids to finish or find on their own isn’t new in innovation.  Products and properties that provide little direction can open up endless magic.  Characters that let you contribute to the story keep you engaged and interested. Play products that imagine a child who participates, not just performs a static script tend to get more use. Understanding that almost anything can be magical opens up numerous possibilities for how we position products and brands in kids’ lives. 

Tags: play, free time, youth media

Making Endorsements Count

Posted by Amy Henry on Tue, Feb 04, 2014 @ 01:39 PM

Every January, the American Library Association announces the winners of some of the biggest awards in children’s and young adult literature.  These awards are given for excellence in children’s books (John Newbery Award), illustration (Randolph Caldecott Award), young adult literature (Michael Printz Award), African-American children’s literature (Coretta Scott King Award), and much more.  But the way these awards operate in the children’s literature space suggest lessons that a broader group of marketers and content creators can tap into.american library association

In any category, it’s safe to assume that winning a major award increases sales. In the case of children’s literature, public libraries and schools see a medal on the cover as an endorsement of the author (for the unknowns) or as a reason to expand their collection of favorites.  These awards and honors serve as insurance policies on the product’s quality, and also convey secondary but critical information about age-appropriateness. In a 2004 study conducted by Gundry E. Rowe, in which he surveyed public and school librarians, he found that nearly all the librarians bought award winning titles without even looking at plot summaries.  In the extremely competitive marketplace for children’s books, winning an award can take a book from a few sales to hundreds of thousands.  Certainly, libraries and schools look for materials to buy in a different way than parents, but these expert buyers and children’s lit curators create the selection set for moms, dads, aunts and uncles, and children themselves. In other categories, award winners are often a searchable category on online websites. For example, yoyo.com includes their “yoyo picks” but also lets buyers sort by Dr. Toy’s endorsements. With so many options available, these awards feel like a soft exertion of authority which moms and dads welcome. 

In the children’s literature space, winning a major award propels authors to top status, signifying them as master craftsmen. An award can turn an unknown into a key player and force within a specific market. Long before Maurice Sendak’s Where the Wild Things Are (1964) was a classic children’s book, it was a Caldecott Award winner in 1964.  The award gave Sendak, and his artwork, a boost in popularity.  Today, Sendak’s artwork is an important part of many children’s lives, and the image of Max and the Wild Things is a part of children’s culture. 

What lessons can we take from looking carefully at the ALA Awards?

  • Endorsement matter. Even for a cohort of moms that might not believe that there’s one source of expertise in any category, they seek out ways to distinguish quality products from simply popular one.
  • Remember to recognize the influencers. While understanding consumer preference is harder than ever in an age with so many property and content possibilities, remember that experts from unexpected places might be more influential than ever. Make sure you have a plan to connect with them.
  • While awards might, on the surface, say more about parent preferences than kids’ requests, they also suggest a glimpse at the marketplace. Even if kids are empowered to make their own choices, they are still limited to the subset of goods that adults allow them to access.

Tags: Education, book, free time, culture, youth media

10 Things That Don’t Get Old to Kids

Posted by Amy Henry on Tue, Sep 24, 2013 @ 09:47 AM

Roller SkatingWe sometimes find ourselves compelled to think about the new experiences that define kids’ lives…What is something they’ve never before seen or that’s new to their world (and ours). But we often forget that some of the simplest pleasures of childhood are hardly novel. In the everyday lives of kids, there are many, many “old” experiences that feel new to the latest generation of youth. So in case you’re looking for some inspiration in unexpected places, here are a few youth experiences and products worth revisiting:

  1. Roller skating. Roller blades might look cooler, but there’s nothing quite so fun than stumbling around the rink on eight wheels! Skating rinks of the suburban sort (Cherry Hill Skate Rink) still fit the bill. Maybe it’s the mini arcades, the kid-friendly food or the lifting of the usual kid noise restrictions! But we think it’s also about the fun of learning the ropes with the help, and the hands, of your friends.
  2. Bowling. Along the same lines, bowling might seem staid to moms and dads, but it’s new again for youth! Bowling alleys of the retro sort can bring in youth, but many might be getting their first taste of the lanes alongside their parents in hipster takes on the timeless activity. With newer lanes offering the option of bumpers that rise when kids come up to bowl and fall to level the game with parents, bowling might be the newest old way to enjoy family fun!
  3. Apple picking. Tis the season for apple picking in much of the country, and this old-fashioned pleasure continues to delight kids and their parents. This pastime appeals to romantic notions of childhood, along with the new notions of local and sustainable nature.
  4. Movie night. Screens may have changed and the popcorn might come in unconventional flavors, but movie night still matters to youth. They might be able to download the movie of their choice any time, but a night with friends or family focused on a flick continues to feel special to today’s youth.
  5. Sleepover parties. Whether it’s a backyard campout with mom and dad by their side, or the first brave night away from home, sleepover parties are still a milestone for minors.
  6. Reading with a flashlight.  Okay, so today’s kids and tweens might have books that light up all by themselves, but the mischievous pleasure of staying up late and reading under the covers with a flashlight can still make kids feel daring! And parents can feign outrage while secretly endorsing their child’s sneaky reading!
  7. Friendship bracelets. Loom bracelets might be all the rage right now, but they are just the most recent rendition of a classic kid creation. Whether it’s crafting the look of your arm candy with the perfect collection of charms, or weaving a wristlet of your own design, girls AND boys continue to love the friendship bracelet look. And while the making of these bracelets matters, the sharing is where the timeless fun really comes to fruition.
  8. Swimming. This “sport” continues to be the favorite active pastime of our youth (kids, tweens and teens)…Despite all the opportunities youth have for elite and unique activities for fitness, this no-pressure, everyone’s invited sport persists as a symbol of childhood at its best for good reason.
  9. Bike-riding. Bikes have certainly changed, with little kids learning on balance bikes and scooter/bike hybrids making mainstream tracks. But the sense of accomplishment associated with learning to ride a bike, and the freedom of getting to go around the corner on your own leg-power remains the same.
  10. Scoring a goal…or hitting a homerun or even that hole in one! Carrying the team for just a moment is still the standard in kids’ epic tales of achievement and triumph. Maybe everyone gets a trophy in today’s little leagues and soccer clubs, but making that precious point is still the stuff of kid fantasies.

What do these timeless pleasures tell us? Some of them involve a bit of rebellion. Many involve a break from the everyday routine (like bedtime in your own bed!). Many show the importance of mastery in the lives of youth. And most involve a taste of freedom – even when you’re right alongside your family! When seeking ways to delight today’s youth, don’t forget to consider these classic kid experiences as inspiration.

Tags: toys, movie, Sports, outside, free time, kids tweens teens, culture

Join Amy Henry at the Digital Kids Summit in San Francisico September 19th

Posted by Amy Henry on Wed, Sep 11, 2013 @ 10:39 AM

describe the imageAmy Henry, Vice President Youth Insights, will be presenting, “Understanding App Value: Parent’s Perspective” at this year’s Digital Kids Summit. The summit, the must-attend event for brand owners, entertainment and media executives, marketers, producers, digital media directors and licensing professionals seeking to engage children online and on digital devices, will take place on September 19 in San Francisco.

It is the last week to register online for Digital Kids Edu and Summit! Visit the website to register online before September 13th and save $100.

Need a little extra boost to attend? Enter speakervip when registering and receive a discount of 10%!

Tags: youth research, Gaming, conference, free time

Kids, Tweens, Teens On-the-Field Talking-Trash

Posted by Amy Henry on Wed, Jul 03, 2013 @ 09:23 AM

200225711 001Sports might be one of our favorite topics at YouthBeat – we’ve written about the Olympics and sportsmanship, soccer and head-related injuries, LeBron James and loyalty (from kids’ perspective) and more. We’ve also written about the state of sportsmanship in a blog on winning and on discussions of Silent Saturdays (a designated day in which soccer parents and coaches are asked to keep quiet on the sidelines) , the shifting role of the sports dad in conference presentations and in our YearBook. So, naturally, we felt compelled to weigh in on New Jersey’s recent decision to treat teens’ on-the-field trash-talking as a Civil Rights violation.

The new rules enforced by the New Jersey Interscholastic Athletic Association and the State’s Attorney General require that “obscene gestures, profanity or unduly provocative language or action toward officials, opponents, or spectators” be reported to the New Jersey Division of Civil Rights. The rules fall under New Jersey’s Anti-Bullying Bill of Rights Act and make it clear that the Act extends not only to locations outside of school (as originally stipulated) but specifically to the fields and courts where high school athletes play.

While educators and coaches will likely debate about how to enforce this Act, it’s likely that another debate will soon surface: whether a ban on trash-talking shows consistency and sensitivity or an over-regulating of children’s lives. Put another way, is “handling” trash-talking something that marks a mature athlete (i.e., one who can block out distracting fans or competitors’ chatter) or is on-field harassment as dangerous and damaging as a vicious Facebook campaign or a taunt in the school hallways?

In full disclosure, I should reveal having partaken in some trash-talking in my day. Some of my most bitter rivals from my soccer playing days were both the subjects of my in-game goads, and, years later, bridesmaids in my wedding! A few are neighbors whose kids play with my kids on the playground. For all of us, trash-talking was part of the game and it was easily forgiven after the fact.

But for today’s youth, bullying isn’t something that they’re permitted to accept as being part of childhood. Today’s youth know that words can be weapons, and weapons whose cuts can last. So it seems increasingly difficult to identify places where verbal punches should be seen as permissible. And while adult athlete might temporarily cringe at the sanitizing of sports in this way, it’s hard to argue that respecting others should stop once you walk on to the place where, for those same athletes, the goal is to be one’s best self.

Tags: Education, bullying, Sports, free time, school

Great Kid, Tween and Teen Experiences: Lessons from a Summer Vacation

Posted by Amy Henry on Wed, Jun 26, 2013 @ 01:40 PM

Last week, I took a family vacation with my husband and two sons. I managed to abandon my email and phone for seven surreal days, but couldn’t keep my YouthBeat hat completely off! This family-focused resort revealed more than a few lessons on how to create great family experiences that cater to kids, tweens, teens and parents alike.   Family Travel

  1. Make them work! Okay, this might not sound like part of the formula for a great vacation, but it’s an element of the family experience that is often overlooked. Many of the most fun moments parents and kids spend together involve a little bit of risk and a few tough challenges – that great white water rafting trip, the time your family dressed up in funny costumes and won a prize, or a ride on a zipline or a swing on a trapeze. Great family experiences are often centered around constructive competition, fearless feats and valiant victories. When families push themselves together, they grow together. Do your products or experiences promote productive fun?
  2. Give each their own. Each family has their own unique equation that constitutes the correct mix of “parent only” time and “all together” time. Great family resorts offer options. Kids, tweens or teens can check in at the “kid club” but also engage in family game night. A movie under the stars can be the perfect time for bonding or a chance for parents to leave their little ones with their friends in their PJs. Parents can take pilates while tweens take part in beach Olympics. This sense of choosing when to be together, with breaks for personal passions make family vacations (and experiences) feel fulfilling for all involved. And keep in mind that a great family moment sometimes involves other families! Most often, great family vacations involve meeting kids, tweens or teens from somewhere new. They can involve socializing for parents, too.  So don’t think that families only want to focus on each other when they’ve opted in for an all-together event. Do your all-family spaces encourage mingling? Would your customers expect to find like-minded moms and dads in their midsts?
  3. Stay silly! Let’s face it – families are funny! And when it comes to all-age vacations, it’s pretty tough to capture “cool” in a way that feels right for kids, tweens and teens. But even while humor differs with age and gender, creating an environment where youth and families feel free to be silly is a surefire way to keep the mood light and to bridge the generation gap. The same holds for family brands. Families are much more likely to understand that getting together can be goofy. And it’s a relief to release parents and youth from their need to look like they have their act together – especially when they’re on an escape from the everyday. Do your all family experiences or products act as outlets for silliness?
  4. Celebrate youth realities, not fantasies. Of course, family vacations can and should be the stuff of dreams – pristine beaches, characters come to life, etc. But the best family experiences are ones that meet kids, tweens and teens where they are. In other words, they don’t try to convert them or counter their natural tendencies. Making the teen club a lounge off the beaten path makes more sense than insisting that adolescents acclimate to adult spaces. Giving kids breaks versus wondering why they can’t keep up. And eliminating waiting and lines whenever possible keeps kids coming back for more. Are there ways to make your space feel more understanding of youth? Are you hiring people who embrace the quirks and foibles of real kids, tweens and teens, or simply hope they are someone that they’re not?
  5. Make it healthy – with a dose of sprinkles! The old model of family fun had parents and youth indulging with reckless abandon – eating without inhibition, lounging versus lunging. But today’s fit families (featured in our June/July/August issue of the YouthBeat TrendSpotter) are most satisfied when they can feel good about their good times. That might mean getting a workout while they get moving with their families. Or finding food that makes them happy and healthy at the same time. And finally, it can mean giving back while getting to enjoy a new place. Even the most indulgent experiences can leave kids and families feeling better at the end. Are there ways to build your fun family experiences on the foundation of mental, physical or spiritual fitness?

Wherever your family spends the summer, enjoy! And tell us what lessons you’ve learned from quality time away with the kids!

Tags: Education, play, outside, free time, kids tweens teens, culture, parenting

Children and the Call of the Wild

Posted by Amy Henry on Mon, Jun 10, 2013 @ 01:53 PM

The start of summer seems to invoke images of childhood that may be more retro than real, but that certainly remind us of a childhood that’s free and sometimes even wild. Children have historically and socially been connected to nature. Children have often been positioned as “wild things,” in the romantic or problematic state before “civilization” sets in. Richard Louv (author of Last Child in the Woods) contends that children have a need for, and an inclination towards nature is so significant that children who don’t encounter a bit of the wild in their daily lives suffer from “Nature Deficit Disorder.” And Gail Melson explored children’s camaraderie with animals in Why the Wild Things Are. Google

So for today’s kids, tweens and teens, what’s wild about childhood?

Despite dwindling opportunities to trek through the forest or wade through streams, today’s families and youth often feel most at home in the outdoors. Many parents count camping, or even just running around outside as some of their favorite shared activities (even though they turn to tech when they need or just want it). Google’s “Camping” ad from last summer captured the way that today’s families integrate tech and nature (not choose between them). But aside from these structured and connected endeavors in the wild, youth have fewer and fewer chances to test themselves, discover the dangerous and cultivate a living thing the way perhaps we once did.

Still, evidence of the wild nature of children abounds! The last day of school might be followed up with a structured summer program experience. But for youth, the loosening of the reigns for a few months means possibility. Control and competence might be the ideals for today’s youth and parents, but parents still prioritize play places when buying or renting homes (from backyards to city playgrounds), and this generation of moms and dads often make vacations about the outdoors (even if it is a manicured beach!).

For marketers and experience providers, it’s important to both acknowledge children’s connection to the natural world, and to simultaneously refrain from judging the outdoors nearby. Their backyards can be bounties, and their neighborhoods can serve as important sites of identity exploration. Even adolescents somewhat risky reliance on the sequestered spaces of the woods in their town or the natural spaces in their cities can serve a purpose. Kids, tweens and teens require spaces that let them hide, sit in silence, and wander and find. Make it your summer resolution to find one way to help them.

In honor of what would have been Maurice Sendak’s 85th birthday, which Google has honored with its own Wild Things signature, re-read our own take on the author of “Where the Wild Things Are”.

Tags: movies, free time, kids tweens teens, TV

What Makes Minecraft Work

Posted by Amy Henry on Tue, Apr 16, 2013 @ 01:57 PM

MinecraftAccording to the Minecraft blog, Minecraft has around 10,000,000 users globally. And it’s no surprise that a game with that kind of following has also taken the tween world by storm.  The game, created by Swedish programmer Markus "Notch" Persson and later developed and published by Mojang and now available for play on computers or the XBox 360, has inspired young users through gameplay that includes space for both exploration and achievement. The 2011 “Golden Joystick Award” recipient revolves around breaking and placing blocks, allowing youth to play by themselves or, better yet, with others, to create worlds of their own and to fend off foes. Often cited as an example of “sandbox” or “emergent” gameplay, the game relies on the simple acts of its users to inspire relatively complex gaming dynamics.

What lessons can we learn from Minecraft’s success? We polled players and other experts to identify what Minecraft gets right:

  1. "You can make anything you want." According to one kid expert, Minecraft’s open-ended game design puts kids in control. He notes that "You can build a house any way you want. You can also make statues, mines, and make tunnels." Like loose parts playgrounds, Minecraft gives kids pieces with unlimited functionality and lets them play. This game gives kids the keys to the castle, allowing them to make the world what they wish it to be.
  2. "There are also portals that take you to other places, other worlds." Minecraft combines reality with fantasy, and escape with deep strategy. While part of the game’s appeal is constructing an environment that kids control, the other appealing aspect involves discovering new spaces to explore.
  3. As one of our clients recently noted, Minecraft’s two modes appeal to younger and older kids: explore or overcome. Minecraft nimbly navigates the tricky territory between early childhood and late childhood, letting all play, while upping the ante for the older set. While younger kids might especially appreciate the ability to investigate a world without a virtual “leash,” older kids find satisfaction in anticipating and countering attacks from virtual villains. Constructive play combines with good guy/bad guy play, which piques the interest of boys of many ages.
  4. "You can download characters from the Xbox - your character can wear armor that protects you from enemy characters." Avatars are nothing new, but the ability to be who you want within the context of a world you create makes customization more concrete.
  5. Finally, Minecraft takes gameplay social. For kids, Minecraft takes the constructive play usually associated with solitary activities (think LEGO) to the social sphere.

So what can brands learn from Minecraft?

  • Put kids in charge. Let them create, and inspire them to finish the story (versus completing it for them).
  • Consider entry points for younger kids (explorers) and older kids (controllers).
  • Enable them to make it their own. Let them enter the story through avatars or first-person perspective.
  • Foster friendships. Make social play possible.

Tags: internet, Gaming, digital drugs, free time

5 Favorites from Toy Fair

Posted by Amy Henry on Tue, Feb 19, 2013 @ 03:13 PM

In between sessions at the 2013 Digital Kids conference, we got a chance to browse the aisles of Toy Fair. Among the many aisles, a few products, brands and “experiences” stood out to us. Not every idea is new, and we’re not sure all five of these have staying power (in their current form), but they did seem inspired by insights that we’ve seen to be true among youth and parents in the past year…

  1. Oyo Sportstoys Inc.’s minifigures make due without a memorable name, and with a look that’s shockingly similar to LEGO figurines. But these collectible sports figures tap into a few simple youth truths. These posable replicas of pro sports players work with LEGO construction sets, but also feature bendable knees and arms that allow for “realistic” sports play. Minifigures simultaneously serve as sports souvenirs, with limited runs of some players coming in collectible packaging, and as playthings. What better combination for a tween boy who might appreciate the ritual of assembling his personal dream team, but who wants to make more use of his collectibles than the display case allows? Our favorite move? Minor League team players produced in selected markets. Increasingly, Minor League is the way kids are getting exposed to pro ball, and kids will relish bringing the hometown hero together with their favorite all stars.Little Partners Learning Tower
  2. Little Partners has taken the independence-instilling “Learning Tower” one step further, turning it from a work center/stool to a play house. Their Learning Tower Playhouse Kits prolong the life of a product that’s become a standby in the homes of toddlers and preschoolers whose parents seek to promote participation in everyday chores. At a high price point, the Learning Tower might seem a luxurious short-term investment. But with the promise that a simple shell can turn it from a give-away to a new way to play, Learning Tower has given parents another product to buy, while simultaneously making moms and dads feel like they got their money’s worth.
  3. MyRealToy.com made its debut at the Toy Fair with a toy experience (as the New York Times described it) that puts production and design into kids’ hands. Kids submit a sketch, and within 3 days, the sketch is turned into a plush that brings their fantastic ideas to fruition. The price point is high - $149 – and the focus on plush, while practical, might limit the lifespan of this service (as older kids and boys in particular gravitate towards tech-driven products), but the gifting potential seems powerful. One watchout: even the most precocious kids might feel the pressure turned on when faced with the chance to choose the one product that would get plushified!
  4. Slacklines by Gibbons has been around for a few years (see this video demo from Toy Fair 2010), but perhaps this compelling idea’s time has come? With trampoline-like products getting a makeover (think less danger, more design) and ziplines available for installation in the backyard, it seems like this tightrope fits right into the cultural zeitgeist. Following quasi-fitness trends like planking, it seems like Slacklines are primed to cultivate a quirky following. Will they take on among teens or tweens? Hard to tell. But turning fitness into fun feels right in line with the wants and needs of this cohort and their parents.
  5. Finally, in a sea of licensed and property-based products, it’s hard for these me-toos to stand out. But the Monsters University showcased a number of new products tied into the upcoming release of Monsters University.  Getting to dress up like your favorite character might not be new, but bringing technology together with time-tested play patterns is worth noting. In this case, higher tech design gives kids more control, which we think is the right formula for fun.

What were your Toy Fair favorites? Let us know!

Tags: Education, youth research, conference, Youth, free time, parenting

The Secrets to eeBoo’s Streak

Posted by Amy Henry on Mon, Oct 08, 2012 @ 03:21 PM

Ever notice those “award winner” stickers on the products you’ve purchased for your kids, nieces or nephews, friends or friends’ kids? We noticed a trend recently – many of the games we’ve seen sporting these stickers (10 from Oppenheim and one from Parents’ Choice) came from the same name: eeBoo. The toys, growth charts, games and gifts from this New York-based brand seem to speak to both parents and kid, let alone the committees who identify the “best of” for the fun-seeking set. What is it that makes these pretty products play so well with today’s preschoolers and early elementary-schoolers?eeBoo

  1. Fine design. The artistry behind eeBoo images isn’t just for kids. It’s meant for the modern mom and dad who is looking to expose their child to beauty with their bobbles. eeBoo’s characters and images are authentic and original, while tapping into timeless fantasies. They look great, and they look like they were worth the money (which is more than parents would typically pay for games of the same sort).
  2. Vivid look. At the same time that their appearance attracts parents, the look of these games and toys takes in kids. The colors are bright and vibrant, signaling to kids that these educational products are meant for fun.
  3. Classic play. eeBoo does offer some innovative games – like their Fairy Tale game which encourages children to collect story elements and tell there own tale to complete the game. But most are slight variations on classic themes…Bingo in different languages…Matching games featuring original artwork. eeBoo takes time-tested play patterns and puts them in new packaging.
  4. Incomplete play. This might sound like something to be avoided, but eeBoo embraces the idea that great play for kids doesn’t do all the work for them. They need to come to eeBoo products with some ideas of their own. The education might be invisible to the playing child, but the engagement that this approach creates will be apparent to moms and dads.
  5. “Moral” materials. According to the company website, eeBoo products are “made simply of paper, cardboard, (often recycled) and non-toxic inks…Our primary sources have been recognized for their ‘green’manufacturing processes and all have been fully certified to ICTI standards. ICTI certifies that these businesses adhere to the highest health and safety requirements.” Materials that are safe and environmentally friendly? Two things that make mom and dad smile.
  6. Made by mom. While many consumers who pick up these products won’t take the time to research the back-story of this brand, some may. And those who do will find that eeBoo is made by mom, Mia Galison. (I found this out when shopping at a NYC store. The proprietor made sure I knew that these nifty products had a nice brand narrative to match!) When it comes to kids’ products, the maker matters. It might be why toy companies are often the object of exposes when their workers don’t fit the romantic image we might have of toy maker or play provider.

For eeBoo, awards might make them stand out on the shelf, but it’s the look, feel and focus on quality that make moms, dads and kids fall in love.

Tags: Education, youth research, preschool, Gaming, play, free time, youth media