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Shatter the Six Un-truths of Today's Youth 

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"6 Un-truth's of Today's Youth"

 

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Causes and kids – getting it right

What Maurice Sendak Got Right About Kids

Brand Customization and Youth

Summer Camp for the Connected Cohort

What Tween Brands Can Learn From Boy Bands

10 Take-aways From the 2012 Kid, Youth and Parent Power Conference

What makes amusement parks so compelling to kids, tweens, teens?

Kids and The Staying Power of Superheroes

Empowering Kids to Fix the Environment: The Lingering Lesson of The Lorax

“Am I Pretty?” Tween Girls and the Need for Feedback

Join the YouthBeat team at the Kid, Youth and Parent Power Conference in Florida!

Tough Talk on Childhood Obesity

Reading into eBooks for Kids, Tweens and Teens

Upcoming Webinar: “Putting the Preschool Market into Perspective”

Anecdotes and Outliers: When Kids, Tweens and Teens Go Against Type

Getting Away From Setting “Good-for-you” Goals for Kids, Tweens and Teens in the New Year

What Wishlists Tell Us About Teens

What Wishlists Tell Us About Tweens

What Wishlists Tell Us About Kids

What Wishlists Tell Us About Youth

CTAM and C+R Research Partner to Study the TV Consumption Habits of 13-34 Year Olds

To Tech or Not to Tech: Questioning Kids’ Relationship to Media

Halloween - Possibly the Perfect Holiday for Kids, Tweens and Teens

Take Me Out to the Ballgame: The Cost of Forgetting Young Fans

Digging Into The Dark Side of Youth Culture

Breaking down youth brand loyalty

What does it take to be today’s tween star?

Trend Series Part 2: Posh Play Spaces

Back to School Means Big Transitions for Both Moms and Kids

The Anatomy of a Youth Trend

Pirating The Principles Of Successful Youth Brands

The debate over learning – and teaching – for today’s youth

Kids and “Stuff”: Cracking the Code on Collecting

Headbanger's Ball: Keep 'em Safe or Seriously Sporty?

Teen Shopping: Insights from the Shopper Insights Conference

Parents and Teens Told "DON’T TXT & DRIVE”

The State of Youth Summer Reading

Teens take off for the summer– whether they like it or not…

Youth Summer Camp: Wilderness Escape or Technology to Take?

Will MyPlate matter to kids, tweens and teens?

How Young is Too Young? The Facebook Debate

Youth Methods: When is it okay to give kids, tweens and teens some homework?

Is your notion of childhood more real or ideal?

What does parenting advice tell us about real parents today?

YouthBeat Methods Series: Putting Kids, Tweens and Teens in the Director’s Chair

What Would Justin Do?

Catching Up With the Kids Choice Awards

How Free is Kids’ Free Time?

Kids and Healthy Eating: What Are We Really Worried About?

What Social Movement Will Youth Get Behind Next?

Finding Fashion That Fits Tweens and Teens: Lessons From The Field

Is Valentine’s Day Just a Hallmark Holiday for Kids?

Kids’, Tweens’ and Teens’ Presence Felt at the Super Bowl

Were kids’, tweens’ and teens wishes fulfilled this holiday season?

Skins: Are We Afraid of Authenticity?

Do parents praise too much?

Parents to their Kids: Why Can’t We Be Friends?

What 2010 Tells Us about Kids, Tweens and Teens Today

What does the end of a decade tell us about the state of youth marketing and innovation?

Holiday Specials: Reruns or Refreshed?

Who Will be the Next Tween Brand?

One Kid We're Really Thankful for This Year...

To Know a Mom…

Re-thinking Gender: What Do You Think?

Katy Perry Bets on Tweens' and Teens' Need for a Burst of Self-Esteem

Taylor Swift’s Sounds of Silence

Bringing Bullying Back into Perspective

What’s the Most Compelling Superhero Power? A Little Listening…

Playing up Play

Beauty Rules for Today’s Teens

Taking Gaming to a New Level

The Real World

MTV Talent: Against Type

Through the Looking Glass: How Do We Really See Children Today?

Back to School Worries Focus on Books More than Bullying

Parents and Licensed Products: Where Principles Meet Pragmatism

Why Tween Boys Don’t Stink: Thank, Axe!

The Problem With Memory

Overheard in a Home Depot: Are Kids Taking Over Your Home?

What Does Michael Cera Say About Youth Culture Right Now?

Designer Diapers: Parents Pushing Limits or Just Playing Around?

The New Material Girl: What Taylor Momsen Tells Us About Stardom Today

LeBron James: A Kid’s Take

How Siblings Shape Youth…And Beyond

UPDATE: Most Anticipated Summer Movies

What to Make of Miley: The Tween Stars Transition and What it Really Tells Us

Youth Culture Rewind: Or, What’s Behind a Comeback

How I Became a “Twihard”

Huge Tackles the Biggest Issues for Tweens and Teens

Why Kids Should Keep Watching the World Cup

Cyberbullying: Too Much Emphasis on the Cyber?

The Unexpected Appeal of Lady Gaga

Toy Story 3: Why Teens are Buzzing

Fickle or Foodie: What is – and Should Be – the Future of Kid Food?

Letting Kids and Tweens Get Silly

The American Family, Really Revealed

What Does New Research on Teen Pregnancy Really Tell Us About Teens?

Talking the Talk To Tweens and Teens

How to Speak Facebook: Snark

Stardoll: Starter Style for Tweens and Teens

Join YouthBeat at the What Teen's Want conference in NYC!

YouthBeat at the Youth & Family Mega Marketing conference in Chicago!

Teens on Alert: What Google Tells Us About How We See Teens

Kids, It’s All You This Mother’s Day

Modern Families: Is TV Getting it Right?

A Different Sort of Beverage Battle

Bieber Fever: What Tweens Want to Catch

Welcome to YouthBeat Speaks!