Gretchen Riskind

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YouthBeat Celebrates World Emoji Day!

Posted by Gretchen Riskind on Mon, Jul 16, 2018 @ 03:33 PM

If you’re like us at C+R Research, then you’re probably excited for July 17th which is World Emoji Day – the day we celebrate those fun, little, digital characters that have changed the way people around the world communicate online daily.world emoji day

So, why July 17th? It’s actually quite simple. The calendar emoji on iOS devices displays the date, July 17th

With 92% of the world’s online population using emojis, it only makes sense that brands and marketers are celebrating this day as well by creating fun and clever, emoji-related promotions and events to engage users both online and offline.

In 2017, here’s how some celebrated the day:

  • The Empire State Building lit up in “emoji yellow,”
  • Disney created a two-and-a-half-minute video featuring emojis re-enacting Frozen, using only sounds, music, and emojis, and
  • Sony Pictures organized and set a new Guinness World Record for the largest gathering of people dressed as emoji faces (multiple venues) as fans donned yellow emoji costumes at simultaneous events across Dubai, Moscow, London, Dublin, Sao Paulo, and more.

While we are excited to see what marketers have in store this year, we do know that Cotton On Kids just launched its new emoji-themed clothing collection in time for the celebration and Emojiland, a new original emoji musical, is premiering in New York on July 17th. Also, in anticipation of World Emoji Day, Facebook recently revealed how people are using emojis on Facebook and Messenger:

  • Over 900 million emojis are sent every day without text
  • The most popular day of the year to send an emoji – New Year’s Eve
  • And our favorite, people are using the heart emoji twice as much on Facebook this year compared to last year

While the world celebrates on July 17th, phone manufacturers will be busy choosing which of 157 officially approved emojis for 2018 will be added to your smartphone’s keyboard sometime this fall. The list includes: redheads, superheroes, curly hair and a bagel.

It turns out that emojis are regulated by a group called the Unicode Consortium, which aims to create universal character standards across platforms and languages. Anyone can submit a proposal for new emoji to be considered; that is if you are inspired enough to complete Unicode’s six-part submission form, which requires applicants to explain the emoji’s expected usage (frequency and the number of ways it can be used), what makes it distinct and user demand. 

Have an idea for the next new emoji? Unfortunately, you missed the deadline to submit a proposal for 2019, but we can tell you some of the candidates on the short list include: The Flamingo, Waffle, Diya Lamp and Hindu Temple. 

Feeling emoji inspired? Join in the celebration on Twitter, Instagram or Facebook using the hashtag #WorldEmojiDay.

Tags: youth marketing, emoji, youth research, YouthBeat, kids tweens teens market research