Have you noticed that every young person today seems to be tethered to a mobile device? Whether they’re watching YouTube videos, playing Fortnite, or streaming Netflix, technology has made media content ubiquitous to youth. But, what they’re accessing, and how they are accessing it, has changed a great deal even in the last few years.
We’ve harnessed the power of our YouthBeat® data—our syndicated youth research study that we field every month with kids, tweens, and teens —which reveals some eye-opening, big-picture shifts over time. Want to learn the truth about whether live TV viewing is dead with youth?