YouthBeat Celebrates World Emoji Day!

Posted by Gretchen Riskind on Mon, Jul 16, 2018 @ 03:33 PM

If you’re like us at C+R Research, then you’re probably excited for July 17th which is World Emoji Day – the day we celebrate those fun, little, digital characters that have changed the way people around the world communicate online daily.world emoji day

So, why July 17th? It’s actually quite simple. The calendar emoji on iOS devices displays the date, July 17th

With 92% of the world’s online population using emojis, it only makes sense that brands and marketers are celebrating this day as well by creating fun and clever, emoji-related promotions and events to engage users both online and offline.

In 2017, here’s how some celebrated the day:

  • The Empire State Building lit up in “emoji yellow,”
  • Disney created a two-and-a-half-minute video featuring emojis re-enacting Frozen, using only sounds, music, and emojis, and
  • Sony Pictures organized and set a new Guinness World Record for the largest gathering of people dressed as emoji faces (multiple venues) as fans donned yellow emoji costumes at simultaneous events across Dubai, Moscow, London, Dublin, Sao Paulo, and more.

While we are excited to see what marketers have in store this year, we do know that Cotton On Kids just launched its new emoji-themed clothing collection in time for the celebration and Emojiland, a new original emoji musical, is premiering in New York on July 17th. Also, in anticipation of World Emoji Day, Facebook recently revealed how people are using emojis on Facebook and Messenger:

  • Over 900 million emojis are sent every day without text
  • The most popular day of the year to send an emoji – New Year’s Eve
  • And our favorite, people are using the heart emoji twice as much on Facebook this year compared to last year

While the world celebrates on July 17th, phone manufacturers will be busy choosing which of 157 officially approved emojis for 2018 will be added to your smartphone’s keyboard sometime this fall. The list includes: redheads, superheroes, curly hair and a bagel.

It turns out that emojis are regulated by a group called the Unicode Consortium, which aims to create universal character standards across platforms and languages. Anyone can submit a proposal for new emoji to be considered; that is if you are inspired enough to complete Unicode’s six-part submission form, which requires applicants to explain the emoji’s expected usage (frequency and the number of ways it can be used), what makes it distinct and user demand. 

Have an idea for the next new emoji? Unfortunately, you missed the deadline to submit a proposal for 2019, but we can tell you some of the candidates on the short list include: The Flamingo, Waffle, Diya Lamp and Hindu Temple. 

Feeling emoji inspired? Join in the celebration on Twitter, Instagram or Facebook using the hashtag #WorldEmojiDay.

Tags: youth marketing, emoji, youth research, YouthBeat, kids tweens teens market research

Youth Get Physical in the Summer Sun

Posted by Mary McIlrath on Thu, Jul 05, 2018 @ 10:34 AM

It’s summer vacation, when parents encourage their kids to take a break from the video game controller, get outside and move.  It’s an important notion, not just for burning off energy and getting some fresh air, but also because physical activity is associated with endorphin release and a feeling of well-being, as well as the satisfaction and confidence that comes from building skills—physical or otherwise.  Here are four “get moving” trends popping up in communities around the U.S. that can make burning off some energy a bit more fun than the usual trips to the park and the pool:

1. Get Your Museum On. A visit to the museum just got a lot more interesting for kids who want some kinesthetic release in addition to wandering through the exhibits.  The Children’s Museum of Indianapolis opened a new larger, space this year (more than 7 acres) for families to participate in activities from the familiar (basketball and golf) to the more exotic (tackling football dummies or racing pedal cars).  For those on the West Coast, the Portland Children’s Museum in Oregon and the Kidspace Children’s Museum in Pasadena, CA offer similar adventures.
kid yoga outside

2. Get Your Goat (Yoga). Yoga is beneficial to kids as well as adults—that’s why it’s used in so many schools and afterschool programs for relaxation and focus, as well as the physical benefits it provides. Goat yoga classes have popped up on farms all over the country. Essentially, people do their yoga thing while adorable goats wander around, encourage and will jump onto the backs of the participants. There’s also petting and snuggly involved. They’re built-in emotional support animals for kids and adults that bring the yogi experience to a whole new level.  These are available in rural areas from Massachusetts to California and points in between, and some farmers will even bring their animals to visit you. 
 
3. Get Pumped (Iron) Up. Some child athletes start lifting light weights as early as 4th grade to support their bodies in traditional sports.  But now there is an entire powerlifting circuit available to youth.  Several adult powerlifting organizations like USA Powerlifting and United States Powerlifting Association of Irvine that host events targeted to youth as young as 8 years old.  It’s important to note that any child who starts a weightlifting regimen must be closely supervised by a parent lifter or coach, to avoid progressing to weights that are too heavy, and potentially damaging muscles, ligaments, and tendons.  That said, the youth who do participate report feelings of power and achievement, which can carry over and provide confidence in all other aspects of life (including schoolwork).
 
kid skateboard
4. Get Thee to the Skate Park. Long gone are the days of the 1990s when skateboarders were the rebellious bad boys and girls of the urban scene, riding illegally and dangerously in traffic.  A generation later, they’ve evolved into supportive and encouraging communities gathering in public fixture installations across the country—nearly ubiquitously in urban areas and increasingly familiar in suburban ones.  Hanging out, learning tricks, admiring one’s fellow skateboarders, and even recording video to upload to Instagram, are the new good clean fun times of the skate park.  And the proper gear (helmet and pads) makes the sport safer than ever to give it a try.

OUR POV:

Summer is a great time for youth to get outside, try something new, and maybe discover a new passion for a new or different fitness activity.  Keep these trends in mind and try and use your brand to encourage exploration and connection with others as youth get moving.  And, as always, remind youth to remember their sunscreen!

Tags: YouthBeat, youth research, summer vacation, Physical Activity