what it is
We recognized the need for an encyclopedic view of
youth marketing that covered the world of children from the time
they enter grade school through the time they leave high school.
These are years of discovery and development. These are the years
when they move from the shelter of their immediate family out into
the world. They are shaped by the activities they take part in, what
they do for entertainment, where they go for information, the
electronics that increasingly surround them, the impact of marketing
as they learn to manage and spend their money and the spending they
influence, and of course, what they fill their bellies with.
YouthBeat is the first syndicated report to monitor
all these areas as kids transition into tweens, and as tweens
transition into teens.
Kids
Tweens
Teens
Parents